The Magna Carta ’24

What We Set Out to Create: A Brunch Built on Vibe and Intention

A vibrant HipHop-inspired brunch by the sea, designed in collaboration with Villa Grace and sponsored by Veuve Clicquot, hosted at The Polo Beach Club. The event featured continuous champagne service, upbeat music, and an atmosphere brimming with great vibes. The goal was to create an unforgettable experience that perfectly reflected the brand identities and aspirations of the client and partners.

Three Visions, Thoughtfully Aligned

The goal was to produce a seaside event that seamlessly integrates the branding & experiential goals of all three stakeholders involved: Villa Grace, Veuve Clicquot (Imexco Ghana Ltd.), and The Polo Beach Club.

Client: Villa Grace by Fred Apaloo

Date: Completed January 2024

Setting a New Standard: The Impact of The Magna Carta

Reflecting on the success of The Magna Carta, Christopher Opara shared his thoughts:
The Magna Carta experience embodies the true credentials of Veuve Clicquot as a luxury champagne for key moments and celebrations! This once-a-year event heroes VCP and shows off Veuve Clicquot in all its bold attributes. Truly a testament to the fact that you can achieve great things from a small place. It’s truly a pleasure working on this event with Fred and the entire Villa Grace team; Aku and her entire ALOD team, and we look forward to more 🥂.

The Magna Carta was a powerful showcase of collaboration and creativity. In partnership with Villa Grace, we delivered an experience that elevated Veuve Clicquot’s presence in Africa and drove a 200 percent increase in sales. The event redefined how the brand could be portrayed, highlighting its audacious, vibrant and unmistakably bold character.